{"version":"company-facts.v1","source":"https://secwatch.observer","generated_at":"2026-07-11T04:25:26.385394+00:00","company":{"ticker":"PRPL","cik":1643953,"company_name":"Purple Innovation, Inc."},"pagination":{"limit":100,"returned":73,"next_cursor":null},"license":"Source filings: public domain (SEC EDGAR). 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The Company has 180 calendar days, or until May\n4, 2026, to","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-25-107157","anchor_url":"https://secwatch.observer/filing/0001213900-25-107157#claim-d11cea7b41dcc94da746fcae5576da163ba797ce","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025107157/0001213900-25-107157-index.htm"},{"fact_type":"debt_financing","fact_key":"1cca293b829d55ba46e7b6f32509d0dbd6e7a6f4","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2025-05-06T23:59:59+00:00","payload":{"counterparty":"Coliseum Capital Partners, L.P.","effective_date":"2025-05-02","event":"amendment","instrument_type":"credit_facility","interest_rate_text":"same rate as the Existing Loan","item_codes_triggered":["2.03"],"maturity_text":null,"principal_text":"initial principal amount of the senior secured term loan facility by $20.0 million"},"claim":"Purple Innovation, Inc. amended credit facility of initial principal amount of the senior secured term loan facility by $20.0 million with Coliseum Capital Partners, L.P. at same rate as the Existing Loan.","evidence_excerpt":"provides\nfor a commitment increase pursuant to Section 2.18 of the Amended A&R Credit Agreement in the initial principal amount of the senior\nsecured term loan facility by $20.0 million (the “Second Incremental Loan”) from an aggregate principal amount of up to $80.0\nmillion (the “Existing Loan”) to an initial aggregate principal amount of up to $100.0 million","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-25-040151","anchor_url":"https://secwatch.observer/filing/0001213900-25-040151#claim-1cca293b829d55ba46e7b6f32509d0dbd6e7a6f4","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025040151/0001213900-25-040151-index.htm"},{"fact_type":"governance_change","fact_key":"e4a675d1528f9969793c58f71c984b3a579f3523","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2025-05-06T23:59:59+00:00","payload":{"change_type":"charter_amendment","effective_date":"2025-05-07","item_codes_triggered":["5.03"],"summary_text":"Filed Certificate of Elimination to eliminate provisions of the Certificate of Designation for Series C Junior Participating Preferred Stock"},"claim":"Purple Innovation, Inc.: Filed Certificate of Elimination to eliminate provisions of the Certificate of Designation for Series C Junior Participating Preferred Stock (effective 2025-05-07).","evidence_excerpt":"On May 6, 2025, the Company filed a Certificate of Elimination (the “Certificate of Elimination”) with the Secretary of State of the State of Delaware eliminating, effective as of 5:00 P.M., New York City time on May 7, 2025, all provisions of the Certificate of Designation previously filed by the Company with the Delaware Secretary of State on June 28, 2024 related to a series of preferred stock designated as Series C Junior Participating Preferred Stock established pursuant to the NOL Rights Plan.","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-25-040154","anchor_url":"https://secwatch.observer/filing/0001213900-25-040154#claim-e4a675d1528f9969793c58f71c984b3a579f3523","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025040154/0001213900-25-040154-index.htm"},{"fact_type":"exchange_compliance_notice","fact_key":"2a79165907cf3bd20e0252d57bf5a6a8dc9240a7","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2025-04-07T23:59:59+00:00","payload":{"company_response":null,"compliance_status":"deficient","cure_deadline":"2025-10-01","deficiency_type":"minimum_bid_price","delisting_effective_date":null,"exchange":"nasdaq","hearing_date":null,"immediate_listing_effect":null,"minimum_requirement":null,"notice_date":"2025-04-04","notice_type":"noncompliance_notice","plan_due_date":null,"raw_rule_text":null,"reported_value":null,"rule_numbers":["5450(a)(1)"],"rules_cited_in_text":true},"claim":"Purple Innovation, Inc. received a nasdaq noncompliance notice notice regarding minimum bid price (rules 5450(a)(1)).","evidence_excerpt":"April 4, 2025, Purple Innovation, Inc. (the “Company”)\nreceived written notice from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) that the Company\nis not in compliance with Nasdaq Listing Rule 5450(a)(1), as the closing bid price of the Company’s common stock has been below\nthe required minimum of $1.00 per share for 30 consecutive business days. The notification of noncompliance has no immediate effect on\nthe listing or trading of the Company’s Class A common stock on The Nasdaq Global Select Market. The Company has 180 calendar days, or until October 1, 2025, to","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-25-029408","anchor_url":"https://secwatch.observer/filing/0001213900-25-029408#claim-2a79165907cf3bd20e0252d57bf5a6a8dc9240a7","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025029408/0001213900-25-029408-index.htm"},{"fact_type":"debt_financing","fact_key":"27cf2816c1a5d1eda35009502f3ef3251d2d523e","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2025-03-13T23:59:59+00:00","payload":{"counterparty":"2025 Term Loan Lenders","effective_date":"2025-03-12","event":"amendment","instrument_type":"credit_facility","interest_rate_text":"bear interest at the same rate as the Initial Loan","item_codes_triggered":["2.03"],"maturity_text":null,"principal_text":"increase in the initial principal amount of the senior secured term loan facility by $19.0 million"},"claim":"Purple Innovation, Inc. amended credit facility of increase in the initial principal amount of the senior secured term loan facility by $19.0 million with 2025 Term Loan Lenders at bear interest at the same rate as the Initial Loan.","evidence_excerpt":"The Amendment, among other things, provides for an increase in the initial principal amount of the senior secured term loan facility by $19.0 million (the “Incremental Loan”) from an aggregate principal amount of up to $61.0 million (the “Initial Loan”) to an initial aggregate principal amount of up to $80.0 million (the “Loan”)","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-25-023703","anchor_url":"https://secwatch.observer/filing/0001213900-25-023703#claim-27cf2816c1a5d1eda35009502f3ef3251d2d523e","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390025023703/0001213900-25-023703-index.htm"},{"fact_type":"governance_change","fact_key":"7f6183ab0764bbde8236e68eaee755b34d8fdf4f","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-10-16T23:59:59+00:00","payload":{"change_type":"charter_amendment","effective_date":"2024-10-15","item_codes_triggered":["5.03"],"summary_text":"Amended certificate of incorporation to restrict transfers of common stock to protect net operating loss carryforwards."},"claim":"Purple Innovation, Inc.: Amended certificate of incorporation to restrict transfers of common stock to protect net operating loss carryforwards (effective 2024-10-15).","evidence_excerpt":"On October 15, 2024, the Company filed a Certificate of Amendment to its Second Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware (the “Certificate of Amendment”) after, on October 15, 2024, the Company’s stockholders approved an amendment to the Company’s Certificate of Incorporation (an “NOL Charter Amendment”) at the Company’s Special Meeting of Stockholders.","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-24-088161","anchor_url":"https://secwatch.observer/filing/0001213900-24-088161#claim-7f6183ab0764bbde8236e68eaee755b34d8fdf4f","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024088161/0001213900-24-088161-index.htm"},{"fact_type":"restructuring_charge","fact_key":"700b09c6c929ba27f348a8346adb35b17216fed3","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-08-22T23:59:59+00:00","payload":{"affected_area":"manufacturing operations in Grantsville, Utah and Salt Lake City, Utah; headquarters in Lehi, Utah","charge_text":"$35 million to $45 million","effective_date":"2024-08-22","event_type":"restructuring","headcount_text":"approximate 13% net reduction of the Company's workforce","item_codes_triggered":["2.05"]},"claim":"Purple Innovation, Inc. announced a restructuring with charges of $35 million to $45 million affecting manufacturing operations in Grantsville, Utah and Salt Lake City, Utah; headquarters in Lehi, Utah (approximate 13% net reduction of the Company's workforce).","evidence_excerpt":"These actions are expected to result in an estimated range of restructuring-related costs and charges of $35 million to $45 million, beginning in the third quarter of 2024 through the second quarter of 2025 and are expected to result in an approximate 13% net reduction of the Company’s workforce.","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-24-071839","anchor_url":"https://secwatch.observer/filing/0001213900-24-071839#claim-700b09c6c929ba27f348a8346adb35b17216fed3","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024071839/0001213900-24-071839-index.htm"},{"fact_type":"earnings_release","fact_key":"7f8838b5c29ed1fe92545ced5f88fe0b65044ac7","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-05-07T23:59:59+00:00","payload":{"eps_text":null,"guidance_signal":"none","item_codes_triggered":["2.02"],"net_income_text":"$(50.2) million","period_text":"the first quarter ended March 31, 2024","report_date":"2024-05-07","result_type":"reported_results","revenue_text":"$120.0 million"},"claim":"Purple Innovation, Inc. reported the first quarter ended March 31, 2024 results: revenue $120.0 million, net income $(50.2) million.","evidence_excerpt":"first quarter ended March 31, 2024, which were in line with guidance. First Quarter Financial Summary (Comparisons\nversus First Quarter 2023) 1 ● Net revenue increased 12.5% to $120.0 million compared to $106.7 million. o Wholesale revenue increased 33.1% and Direct-to-Consumer (DTC) revenue was consistent with the year ago\nperiod. ● Gross margin was 34.8% compared to","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-24-040463","anchor_url":"https://secwatch.observer/filing/0001213900-24-040463#claim-7f8838b5c29ed1fe92545ced5f88fe0b65044ac7","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024040463/0001213900-24-040463-index.htm"},{"fact_type":"earnings_release","fact_key":"28e3ea243cef9b46f17112f7f6183501b9c368e0","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-03-12T23:59:59+00:00","payload":{"eps_text":null,"guidance_signal":"initiated","item_codes_triggered":["2.02"],"net_income_text":null,"period_text":"fourth quarter and calendar year ended December 31, 2023","report_date":"2024-03-12","result_type":"reported_results","revenue_text":null},"claim":"Purple Innovation, Inc. updated its fourth quarter and calendar year ended December 31, 2023 guidance (initiated).","evidence_excerpt":"On March 12, 2024, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the fourth quarter and calendar year ended December 31, 2023, and providing guidance for 2024.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-24-021823","anchor_url":"https://secwatch.observer/filing/0001213900-24-021823#claim-28e3ea243cef9b46f17112f7f6183501b9c368e0","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/0001213900-24-021823-index.htm"},{"fact_type":"executive_change","fact_key":"e12a988b91","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-02-05T23:59:59+00:00","payload":{"action":"retired","action_category":"departure","departure_tone":"retirement","effective_date":"2024-02-02","interim":false,"role":"Advisor","role_category":"other_named_officer","successor_name":null,"successor_named":false},"claim":"Casey McGarvey retired as Advisor at Purple Innovation, Inc..","evidence_excerpt":"On February 2, 2024, Casey McGarvey, a named executive officer of Purple Innovation, Inc. (the “Company”), and the Company determined that due to his retirement Mr. McGarvey’s last day of employment with the Company was February 2, 2024.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-24-009768","anchor_url":"https://secwatch.observer/filing/0001213900-24-009768#claim-e12a988b91","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024009768/0001213900-24-009768-index.htm"},{"fact_type":"earnings_release","fact_key":"2b0f5228c0b78a3a8ff989eaf4f7c47610852fa3","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-01-23T23:59:59+00:00","payload":{"eps_text":null,"guidance_signal":"reaffirmed","item_codes_triggered":["2.02"],"net_income_text":null,"period_text":"2023","report_date":"2024-01-23","result_type":"guidance_update","revenue_text":null},"claim":"Purple Innovation, Inc. updated its 2023 guidance (reaffirmed).","evidence_excerpt":"The press release also reaffirmed the Company’s previously provided guidance for net revenue and adjusted EBITDA for 2023.","confidence":0.85,"filing_url":"https://secwatch.observer/filing/0001213900-24-005735","anchor_url":"https://secwatch.observer/filing/0001213900-24-005735#claim-2b0f5228c0b78a3a8ff989eaf4f7c47610852fa3","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024005735/0001213900-24-005735-index.htm"},{"fact_type":"debt_financing","fact_key":"3373d8fd7c80caf5c5500fcd2003caa917f51917","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-01-23T23:59:59+00:00","payload":{"counterparty":"Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., and HSCP Strategic IV, L.P.","effective_date":"2024-01-23","event":"incurrence","instrument_type":"term_loan","interest_rate_text":"secured overnight financing rate as administered by the Federal Reserve Bank of","item_codes_triggered":["2.03"],"maturity_text":"December 31, 2026","principal_text":"$61.0 million"},"claim":"Purple Innovation, Inc. incurred term loan of $61.0 million with Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., and HSCP Strategic IV, L.P. at secured overnight financing rate as administered by the Federal Reserve Bank of maturing December 31, 2026.","evidence_excerpt":"Agreement and, pursuant to the Second Amendment and the Amended and Restated Credit Agreement, have agreed to refinance\nexisting obligations with a term loan in the amount of $61.0 million, to Purple Innovation, LLC, an operating subsidiary of the Company\n(“Purple LLC”). Immediately preceding the transaction, net liquidity, including cash and cash equivalents as","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-24-005735","anchor_url":"https://secwatch.observer/filing/0001213900-24-005735#claim-3373d8fd7c80caf5c5500fcd2003caa917f51917","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024005735/0001213900-24-005735-index.htm"},{"fact_type":"material_agreement","fact_key":"2e40ca0367ac8c3dbe13c48e43dea1188be4e538","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-01-23T23:59:59+00:00","payload":{"action":"termination","agreement_name":"ABL Agreement","agreement_type":"credit_facility","counterparty":"Bank of Montreal and the ABL Lenders","effective_date":"2024-01-23","item_codes_triggered":["1.01","1.02"],"value_text":"All obligations under the ABL Agreement have been paid in full and the ABL Agreement has been termin"},"claim":"Purple Innovation, Inc. terminated ABL Agreement with Bank of Montreal and the ABL Lenders valued at All obligations under the ABL Agreement have been paid in full and the ABL Agreement has been termin (effective 2024-01-23).","evidence_excerpt":"In connection with the entry into the Second Amendment and the Amended and Restated Credit Agreement, all obligations under the ABL Agreement have been paid in full and the ABL Agreement has been terminated.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-24-005735","anchor_url":"https://secwatch.observer/filing/0001213900-24-005735#claim-2e40ca0367ac8c3dbe13c48e43dea1188be4e538","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024005735/0001213900-24-005735-index.htm"},{"fact_type":"material_agreement","fact_key":"6bcca52af03b37081ca239ea7afa5f071c2e9a57","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2024-01-23T23:59:59+00:00","payload":{"action":"amendment","agreement_name":"Amended and Restated Credit Agreement","agreement_type":"credit_facility","counterparty":"Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., HSCP Strategic IV, L.P.","effective_date":"2024-01-23","item_codes_triggered":["1.01"],"value_text":"$61.0 million term loan"},"claim":"Purple Innovation, Inc. amended Amended and Restated Credit Agreement with Coliseum Capital Partners, L.P., Blackwell Partners LLC – Series A, Harvest Small Cap Partners Master, Ltd., Harvest Small Cap Partners, L.P., HSCP Strategic IV, L.P. valued at $61.0 million term loan (effective 2024-01-23).","evidence_excerpt":"On January 23, 2024, the Loan Parties entered into a Second Amendment to Term Loan Agreement (the “Second Amendment”) and concurrently therewith an Amended and Restated Credit Agreement (the “Amended and Restated Credit Agreement), which amended and restated the Term Loan Agreement, with Coliseum Capital Partners, L.P. (“CCP”), Blackwell Partners LLC – Series A (“Blackwell”), Harvest Small Cap Partners Master, Ltd. (“Harvest Master”), Harvest Small Cap Partners, L.P. (“Harvest Partners”), and HSCP Strategic IV, L.P. 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Guidance lowered.","evidence_excerpt":"for the third quarter ended September 30, 2023. Third Quarter Financial Summary (Comparisons\nversus Third Quarter 2022 and Second Quarter 2023) 1 ● Net\nrevenue decreased 2.0% to $140.0 million compared to 3Q22 and increased 18.8% compared to 2Q23. o Wholesale\nrevenue increased 2.6% compared to 3Q22 and increased 20.0% compared to 2Q23. o Direct-to-Consumer\n(DTC)","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-23-085224","anchor_url":"https://secwatch.observer/filing/0001213900-23-085224#claim-04b45547ec81ef99f67e9fec39fd91ce7e46f97b","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023085224/0001213900-23-085224-index.htm"},{"fact_type":"material_agreement","fact_key":"fcfd8fc61a209c3591298649cb4ed738b12db2ed","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-11-09T23:59:59+00:00","payload":{"action":"amendment","agreement_name":"Term Loan Amendment and Waiver","agreement_type":"credit_facility","counterparty":"Callodine Commercial Finance, LLC and group of financial institutions (Term Loan Lenders)","effective_date":"2023-11-06","item_codes_triggered":["1.01"],"value_text":"Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base"},"claim":"Purple Innovation, Inc. amended Term Loan Amendment and Waiver with Callodine Commercial Finance, LLC and group of financial institutions (Term Loan Lenders) valued at Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base (effective 2023-11-06).","evidence_excerpt":"On November 6, 2023, the Loan Parties entered into (i) a First Amendment and Waiver to the ABL Agreement (the “ABL Amendment”) and (ii) a First Amendment and Waiver to the Term Loan Agreement (the “Term Loan Amendment”), with the Term Loan Lenders and ABL Lenders, respectively (collectively, the “Lenders”), including waivers of the Subject Events of Default.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-23-085224","anchor_url":"https://secwatch.observer/filing/0001213900-23-085224#claim-fcfd8fc61a209c3591298649cb4ed738b12db2ed","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023085224/0001213900-23-085224-index.htm"},{"fact_type":"material_agreement","fact_key":"efbfda7c40cd08973d975cadd72b636d9283de35","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-11-09T23:59:59+00:00","payload":{"action":"amendment","agreement_name":"ABL Amendment and Waiver","agreement_type":"credit_facility","counterparty":"Bank of Montreal and group of financial institutions (ABL Lenders)","effective_date":"2023-11-06","item_codes_triggered":["1.01"],"value_text":"Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base"},"claim":"Purple Innovation, Inc. amended ABL Amendment and Waiver with Bank of Montreal and group of financial institutions (ABL Lenders) valued at Provides waivers of Subject Events of Default and amends provisions including weekly borrowing base (effective 2023-11-06).","evidence_excerpt":"On November 6, 2023, the Loan Parties entered into (i) a First Amendment and Waiver to the ABL Agreement (the “ABL Amendment”) and (ii) a First Amendment and Waiver to the Term Loan Agreement (the “Term Loan Amendment”), with the Term Loan Lenders and ABL Lenders, respectively (collectively, the “Lenders”), including waivers of the Subject Events of Default.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-23-085224","anchor_url":"https://secwatch.observer/filing/0001213900-23-085224#claim-efbfda7c40cd08973d975cadd72b636d9283de35","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023085224/0001213900-23-085224-index.htm"},{"fact_type":"executive_change","fact_key":"f8e7e780e0","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-09-27T23:59:59+00:00","payload":{"action":"transitioned to Advisor","action_category":"role_change","departure_tone":"routine","effective_date":"2023-10-23","interim":false,"role":"Chief Legal Officer and Senior Vice President","role_category":"general_counsel","successor_name":null,"successor_named":false},"claim":"Casey McGarvey changed role as Chief Legal Officer and Senior Vice President at Purple Innovation, Inc..","evidence_excerpt":"On September 21, 2023, Purple Innovation, Inc. (the “Company”) and Casey McGarvey, Chief Legal Officer and Senior Vice President (“CLO”), agreed that Mr. McGarvey will no longer serve as CLO and will transition to Advisor to the Senior Leadership Team of the Company, subject to and in anticipation of a new CLO being appointed by the Company.","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-079905","anchor_url":"https://secwatch.observer/filing/0001213900-23-079905#claim-f8e7e780e0","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023079905/0001213900-23-079905-index.htm"},{"fact_type":"executive_change","fact_key":"d9c13cb0cd","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-09-21T23:59:59+00:00","payload":{"action":"appointed","action_category":"appointment","departure_tone":"not_applicable","effective_date":"2023-10-16","interim":false,"role":"Chief Financial Officer","role_category":"cfo","successor_name":null,"successor_named":false},"claim":"Todd Vogensen was appointed as Chief Financial Officer at Purple Innovation, Inc..","evidence_excerpt":"the Company appointed Todd Vogensen to serve as the Chief Financial Officer of the Company, effective October 16, 2023.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-23-078340","anchor_url":"https://secwatch.observer/filing/0001213900-23-078340#claim-d9c13cb0cd","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023078340/0001213900-23-078340-index.htm"},{"fact_type":"earnings_release","fact_key":"00c05a034dd07f5ff018a94dc368d041884a9f69","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-08-09T23:59:59+00:00","payload":{"eps_text":"$(0.20) per diluted share","guidance_signal":"unknown","item_codes_triggered":["2.02"],"net_income_text":"$(37.5) million","period_text":"the second quarter ended June 30, 2023","report_date":"2023-08-09","result_type":"reported_results","revenue_text":"$120.9 million"},"claim":"Purple Innovation, Inc. reported the second quarter ended June 30, 2023 results: revenue $120.9 million, net income $(37.5) million, EPS $(0.20) per diluted share.","evidence_excerpt":"today announced results for the second quarter ended June\n30, 2023. Second\nQuarter Financial Summary (Comparisons versus Second Quarter 2022) 1 ● Net\nrevenue decreased 16.1% to $120.9 million compared to $144.1 million. o Wholesale\nrevenue decreased 15.5% and Direct-to-Consumer (DTC) revenue decreased 16.6%. ● Gross\nmargin decreased 210 basis points to 31.8% compared","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-065017","anchor_url":"https://secwatch.observer/filing/0001213900-23-065017#claim-00c05a034dd07f5ff018a94dc368d041884a9f69","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/0001213900-23-065017-index.htm"},{"fact_type":"shareholder_vote","fact_key":"e9f4cb95685cc5522da325e26fa8a52085596e02","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-06-20T23:59:59+00:00","payload":{"item_codes_triggered":["5.07"],"meeting_date":"2023-06-16","outcome":"passed","proposal_text":"Ratification of the selection of BDO USA, LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2023","proposal_type":"auditor_ratification","results":[{"broker_non_votes":"1 1","subject":null,"votes_abstain":"47,811","votes_against":"110,993","votes_for":"90,972,746","votes_withheld":null}]},"claim":"Purple Innovation, Inc. shareholders approved Ratification of the selection of BDO USA, LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2023 at the 2023-06-16 meeting.","evidence_excerpt":"Ratification of the selection of BDO USA, LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2023","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-049781","anchor_url":"https://secwatch.observer/filing/0001213900-23-049781#claim-e9f4cb95685cc5522da325e26fa8a52085596e02","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023049781/0001213900-23-049781-index.htm"},{"fact_type":"shareholder_vote","fact_key":"a686c384e652d34ed9fcc6aa2053b6ef292ee5a9","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-06-20T23:59:59+00:00","payload":{"item_codes_triggered":["5.07"],"meeting_date":"2023-06-16","outcome":"passed","proposal_text":"Approval of the amendment and restatement of the Company's 2017 Equity Incentive Plan","proposal_type":"equity_plan","results":[{"broker_non_votes":"6,227,512","subject":null,"votes_abstain":"24,648","votes_against":"374,931","votes_for":"84,504,460","votes_withheld":null}]},"claim":"Purple Innovation, Inc. shareholders approved Approval of the amendment and restatement of the Company's 2017 Equity Incentive Plan at the 2023-06-16 meeting.","evidence_excerpt":"Approval of the amendment and restatement of the Company's 2017 Equity Incentive Plan","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-049781","anchor_url":"https://secwatch.observer/filing/0001213900-23-049781#claim-a686c384e652d34ed9fcc6aa2053b6ef292ee5a9","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023049781/0001213900-23-049781-index.htm"},{"fact_type":"shareholder_vote","fact_key":"6725e2995b3411ac3c6bf8b05704e2192cfbe88e","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-06-20T23:59:59+00:00","payload":{"item_codes_triggered":["5.07"],"meeting_date":"2023-06-16","outcome":"passed","proposal_text":"Approval, on an advisory basis, of the compensation of the Company's named executive officers as set forth in the Proxy Statement","proposal_type":"say_on_pay","results":[{"broker_non_votes":"6,227,513","subject":null,"votes_abstain":"58,986","votes_against":"398,824","votes_for":"84,446,228","votes_withheld":null}]},"claim":"Purple Innovation, Inc. shareholders approved Approval, on an advisory basis, of the compensation of the Company's named executive officers as set forth in the Proxy Statement at the 2023-06-16 meeting.","evidence_excerpt":"Approval, on an advisory basis, of the compensation of the Company's named executive officers as set forth in the Proxy Statement","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-049781","anchor_url":"https://secwatch.observer/filing/0001213900-23-049781#claim-6725e2995b3411ac3c6bf8b05704e2192cfbe88e","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023049781/0001213900-23-049781-index.htm"},{"fact_type":"shareholder_vote","fact_key":"313b0cef49a187fd9cca96765b97d59e3767375d","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-06-20T23:59:59+00:00","payload":{"item_codes_triggered":["5.07"],"meeting_date":"2023-06-16","outcome":"passed","proposal_text":"Election of eight directors","proposal_type":"director_election","results":[{"broker_non_votes":"6,227,512","subject":"S. 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First Quarter Financial Summary (Comparisons\nversus First Quarter 2022) 1 ● Net revenue decreased 23.6% to $109.4 million compared to\n$143.2 million. ○ Wholesale revenue decreased 25.3% and Direct-to-Consumer (DTC)\nrevenue decreased 22.5%. ● Gross margin increased 340 basis points to 39.5%","confidence":0.9,"filing_url":"https://secwatch.observer/filing/0001213900-23-038119","anchor_url":"https://secwatch.observer/filing/0001213900-23-038119#claim-d9d0255dcbb073ac7714512f5155875f0994ec4d","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023038119/0001213900-23-038119-index.htm"},{"fact_type":"governance_change","fact_key":"33b2febc1455c633e30afb477d021f4ef7da2645","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2023-04-28T23:59:59+00:00","payload":{"change_type":"bylaw_amendment","effective_date":"2023-04-27","item_codes_triggered":["5.03"],"summary_text":"Amended and restated bylaws in their entirety, including changes 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DeMartini was appointed as Acting Chief Executive Officer at Purple Innovation, Inc..","evidence_excerpt":"On December 13, 2021, in connection with Mr. Megibow’s resignation from the office of chief executive officer and as a director, the board of directors of the Company appointed Robert T. 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Megibow resigned from the office of chief executive officer and as a director of Purple Innovation, Inc. (the “Company”) to pursue other interests effective December 13, 2021 (the “Resignation Date”).","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-21-065042","anchor_url":"https://secwatch.observer/filing/0001213900-21-065042#claim-f23daedee8","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021065042/0001213900-21-065042-index.htm"},{"fact_type":"executive_change","fact_key":"bc2c0bd00e","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2021-08-31T23:59:59+00:00","payload":{"action":"appointed","action_category":"appointment","departure_tone":"not_applicable","effective_date":"2021-08-28","interim":false,"role":"Principal Accounting Officer","role_category":"other_named_officer","successor_name":null,"successor_named":false},"claim":"George Ulrich was appointed as Principal Accounting Officer at Purple Innovation, Inc..","evidence_excerpt":"On August 28, 2021, the Board of Directors (the “Board”) of the Company appointed George Ulrich to serve as the Principal Accounting Officer of the Company.","confidence":0.95,"filing_url":"https://secwatch.observer/filing/0001213900-21-045907","anchor_url":"https://secwatch.observer/filing/0001213900-21-045907#claim-bc2c0bd00e","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/0001213900-21-045907-index.htm"},{"fact_type":"executive_change","fact_key":"997fb1adb1","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2021-08-24T23:59:59+00:00","payload":{"action":"appointed","action_category":"appointment","departure_tone":"not_applicable","effective_date":"2021-08-19","interim":true,"role":"Interim Chief Financial Officer and Principal Financial Officer","role_category":"cfo","successor_name":null,"successor_named":false},"claim":"Bennett Nussbaum was appointed as Interim Chief Financial Officer and Principal Financial Officer at Purple Innovation, Inc..","evidence_excerpt":"On August 19, 2021, in connection with the departure of Craig L. Phillips as the Company’s Chief Financial Officer, the Board of Directors (the “Board”) of the Company appointed Bennett Nussbaum to serve as the Interim Chief Financial Officer and Principal Financial Officer of the Company.","confidence":1.0,"filing_url":"https://secwatch.observer/filing/0001213900-21-044610","anchor_url":"https://secwatch.observer/filing/0001213900-21-044610#claim-997fb1adb1","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021044610/0001213900-21-044610-index.htm"},{"fact_type":"executive_change","fact_key":"ab053e7962","cik":1643953,"ticker":"PRPL","company_name":"Purple Innovation, Inc.","filed_at":"2021-08-24T23:59:59+00:00","payload":{"action":"departed","action_category":"departure","departure_tone":"routine","effective_date":"2021-08-31","interim":false,"role":"Chief Financial Officer","role_category":"cfo","successor_name":"Bennett Nussbaum","successor_named":true},"claim":"Craig L. Phillips departed as Chief Financial Officer at Purple Innovation, Inc..","evidence_excerpt":"On August 18, 2021, Craig L. Phillips, Chief Financial Officer of Purple Innovation, Inc. (the “Company”), and the Company determined that Mr. Phillips’ last day of employment as the Chief Financial Officer of the Company will be August 31, 2021.","confidence":1.0,"filing_url":"https://secwatch.observer/filing/0001213900-21-044610","anchor_url":"https://secwatch.observer/filing/0001213900-21-044610#claim-ab053e7962","edgar_index_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021044610/0001213900-21-044610-index.htm"}]}