---
schema_version: "secwatch.filing_event.v1"
accession: "0000014693-26-000012"
form_type: "8-K"
ticker: "BF-A"
cik: "0000014693"
company_name: "BROWN FORMAN CORP"
filed_at: "2026-03-16T23:59:59+00:00"
generated_at: "2026-05-15T11:33:57.976905+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Brown-Forman appoints Jim Peters as CFO effective March 31, 2026

## Summary
- Jim Peters, formerly EVP at Whirlpool, succeeds Leanne Cunningham who retires May 1, 2026.
- Annual base salary $825,000; short-term incentive target $825,000; long-term incentive target $2.4M.
- One-time equity awards: RSUs $900k, prorated SSARs $66k, prorated PBRSUs $134k.
- Peters to report to CEO Lawson Whiting; brings experience in margin management and global operations.

## SEC filing metadata
- accession: 0000014693-26-000012
- form_type: 8-K
- ticker: BF-A
- cik: 0000014693
- company_name: BROWN FORMAN CORP
- filed_at: 2026-03-16T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/14693/000001469326000012/0000014693-26-000012-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/14693/000001469326000012/bfb-20260316.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000014693-26-000012
- JSON: https://secwatch.observer/filing/0000014693-26-000012.json
- Plain text: https://secwatch.observer/filing/0000014693-26-000012.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.