---
schema_version: "secwatch.filing_event.v1"
accession: "0000037996-24-000180"
form_type: "8-K"
ticker: "F"
cik: "0000037996"
company_name: "FORD MOTOR CO"
filed_at: "2024-10-02T23:59:59+00:00"
generated_at: "2026-05-30T22:50:59.768322+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Ford Q3 U.S. sales up 1% vs industry -2%; EV sales +12%, hybrids +38%

## Summary
- Ford retail sales up 4% in Q3; overall sales +1%, outpacing industry decline of 2%.
- EV sales rose 12% to 67,689 YTD; F-150 Lightning sales more than doubled.
- Hybrid sales up 38% to 48,101; F-150 hybrid +64%, Ford has 77% hybrid truck share.
- F-Series total sales 550,835 through September; outsells Silverado by 138k, Ram by 282k.
- Ford Pro Intelligence active subscriptions ~620,000, up ~30% YoY.

## SEC filing metadata
- accession: 0000037996-24-000180
- form_type: 8-K
- ticker: F
- cik: 0000037996
- company_name: FORD MOTOR CO
- filed_at: 2024-10-02T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/37996/000003799624000180/0000037996-24-000180-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/37996/000003799624000180/f-20241002.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000037996-24-000180
- JSON: https://secwatch.observer/filing/0000037996-24-000180.json
- Plain text: https://secwatch.observer/filing/0000037996-24-000180.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.