---
schema_version: "secwatch.filing_event.v1"
accession: "0000037996-26-000075"
form_type: "8-K"
ticker: "F"
cik: "0000037996"
company_name: "FORD MOTOR CO"
filed_at: "2026-04-02T23:59:59+00:00"
generated_at: "2026-05-15T07:54:15.110210+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Ford Q1 2026 US sales: retail share up to 11.6%; SUV and truck demand strong

## Summary
- Total sales of 457,315 vehicles; estimated retail share rose 0.2pp to 11.6%.
- F-Series: 159,901 trucks sold, America’s No. 1 truck, sequential growth in Feb/Mar.
- Explorer sales up 29.7% to 61,387; Expedition up 30.2% to 17,554.
- Bronco family record Q1: 66,218 SUVs sold; Bronco Sport best-ever start at 35,021.
- Ford Pro Intelligence paid subs rose ~29% to >865,000; BlueCruise >10.1M cumulative hours.

## SEC filing metadata
- accession: 0000037996-26-000075
- form_type: 8-K
- ticker: F
- cik: 0000037996
- company_name: FORD MOTOR CO
- filed_at: 2026-04-02T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/37996/000003799626000075/0000037996-26-000075-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/37996/000003799626000075/f-20260402.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000037996-26-000075
- JSON: https://secwatch.observer/filing/0000037996-26-000075.json
- Plain text: https://secwatch.observer/filing/0000037996-26-000075.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.