---
schema_version: "secwatch.filing_event.v1"
accession: "0000037996-26-000151"
form_type: "8-K"
ticker: "F"
cik: "0000037996"
company_name: "FORD MOTOR CO"
filed_at: "2026-07-02T13:16:14+00:00"
generated_at: "2026-07-02T13:17:15.779364+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Ford Q2 US sales down 10% but retail share up; F-Series leads, Bronco outsells Wrangler

## Summary
- Q2 total sales 549,200 (-10% YoY); June retail share 12.3% (+0.2pp).
- F-Series first-half 357,801 units, best-selling truck; Maverick Hybrid Q2 record 29,457.
- Bronco record first-half 76,936 units, outsold Jeep Wrangler in Q2; Explorer up 21% to 126,925.
- Ford Pro Intelligence paid subs >900,000 (+20% H1); BlueCruise >12M cumulative hours.
- Off-road performance trims up 6.5% to 240,634; Mustang sales up 22% to 28,725.

## SEC filing metadata
- accession: 0000037996-26-000151
- form_type: 8-K
- ticker: F
- cik: 0000037996
- company_name: FORD MOTOR CO
- filed_at: 2026-07-02T13:16:14+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/37996/000003799626000151/0000037996-26-000151-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/37996/000003799626000151/f-20260702.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000037996-26-000151
- JSON: https://secwatch.observer/filing/0000037996-26-000151.json
- Plain text: https://secwatch.observer/filing/0000037996-26-000151.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.