Hasbro launches Blueprint 2.0: 50% profit growth, $250-300M cost savings, $8.5B revenue target by 2027

HASBRO, INC.

Cost savings program targets $250-300M annual run-rate savings by 2025, $150M by end 2023; $200M cash charges through 2024.
Financial targets for 2027: $8.5B+ revenue, 20% operating profit margin, $1B+ annual operating cash flow.
Updated 2022 guidance: Q3 revenue decline ~15% reported (~12% constant currency); Q3 restructuring charges ~$30M, non-cash ~$30M.
Direct-to-consumer platform targets $1B digital/ecommerce business with 50M accounts by 2027; MAGIC on track to become first $1B brand.
Franchise Brands refreshed: MAGIC, D&D, Hasbro Gaming, NERF, PLAY-DOH, PEPPA PIG, TRANSFORMERS.

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