Hasbro initiates sale process for eOne TV and film business not supporting core brand strategy

HASBRO, INC.

Authorized sale of eOne TV/film assets not tied to core Hasbro IP; retains animation/production for key brands.
Assets for sale include 6,500+ content library, non-Hasbro branded film/scripted TV, Canadian film/TV, unscripted division.
J.P. Morgan and Centerview Partners retained to assist; process may take several months with no sale guarantee.
Priority brands for investment: PEPPA PIG, TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC, MY LITTLE PONY, PLAY-DOH, and others.
Decision follows inbound interest after Blueprint 2.0 strategy unveiling; aims to maximize shareholder value.

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