---
schema_version: "secwatch.filing_event.v1"
accession: "0000063908-25-000009"
form_type: "8-K"
ticker: "MCD"
cik: "0000063908"
company_name: "MCDONALDS CORP"
filed_at: "2025-02-14T23:59:59+00:00"
generated_at: "2026-05-26T21:46:58.650704+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.25
calibrated_materiality_score: 0.25
confidence: "high"
source: SEC EDGAR
---

# McDonald's sets 2025 TIP awards; target percentages for NEOs, metrics: op income, sales, new stores, strategic scorecard

## Summary
- Approved 2025 TIP awards: CEO Kempczinski target 200% of base salary, CFO Borden 130%, others 90-120%.
- Payout metrics: operating income (40%), Systemwide sales (30%), new restaurant openings (15%), strategic scorecard (15%).
- Payout factor ranges from 0% to 200% of target, based on adjusted performance (e.g., constant currency).
- New restaurant openings (15%) and strategic scorecard (15%) are new incremental metrics for 2025 TIP.
- Strategic scorecard measures values advancement, employee engagement, and franchising strategy execution.

## SEC filing metadata
- accession: 0000063908-25-000009
- form_type: 8-K
- ticker: MCD
- cik: 0000063908
- company_name: MCDONALDS CORP
- filed_at: 2025-02-14T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.25
- calibrated_materiality_score: 0.25
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63908/000006390825000009/0000063908-25-000009-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63908/000006390825000009/mcd-20250212.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000063908-25-000009
- JSON: https://secwatch.observer/filing/0000063908-25-000009.json
- Plain text: https://secwatch.observer/filing/0000063908-25-000009.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.