---
schema_version: "secwatch.filing_event.v1"
accession: "0000094845-24-000030"
form_type: "8-K"
ticker: "LEVI"
cik: "0000094845"
company_name: "LEVI STRAUSS & CO"
filed_at: "2024-04-11T23:59:59+00:00"
generated_at: "2026-06-04T00:16:34.742730+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Levi Strauss appoints Gianluca Flore as CCO, effective July 29, 2024

## Summary
- Flore previously CCO at Burberry; will report to CEO Michelle Gass, lead global commercial operations.
- Compensation: $1M base salary, 100% target bonus, equity grants $2.25M (RSUs, SARs, PSUs).
- Sign-on: $1.35M cash bonus + $2M RSU grant vesting over 2 years.
- Flore brings 20+ years luxury retail experience; will focus on DTC transformation and international growth.

## SEC filing metadata
- accession: 0000094845-24-000030
- form_type: 8-K
- ticker: LEVI
- cik: 0000094845
- company_name: LEVI STRAUSS & CO
- filed_at: 2024-04-11T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/94845/000009484524000030/0000094845-24-000030-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/94845/000009484524000030/levi-20240411.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000094845-24-000030
- JSON: https://secwatch.observer/filing/0000094845-24-000030.json
- Plain text: https://secwatch.observer/filing/0000094845-24-000030.txt

## Key facts
- Executive change
  Gianluca Flore was appointed as Executive Vice President – Chief Commercial Officer at LEVI STRAUSS & CO.
  - Action: appointed
  - Role: Executive Vice President – Chief Commercial Officer
  source text: On April 11, 2024, Levi Strauss & Co. (the “Company”) announced the appointment of Gianluca Flore as the Company’s Executive Vice President – Chief Commercial Officer, effective on or about July 29, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/94845/000009484524000030/0000094845-24-000030-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.