---
schema_version: "secwatch.filing_event.v1"
accession: "0000103379-26-000013"
form_type: "8-K"
ticker: "VFC"
cik: "0000103379"
company_name: "V F CORP"
filed_at: "2026-01-28T23:59:59+00:00"
generated_at: "2026-05-16T06:50:27.419732+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# VF Corporation announces leadership changes: Hyder to CCO, Guerrini to senior advisor

## Summary
- Brent Hyder transitions from EVP, Chief People Officer and President Americas to Chief Commercial Officer effective Jan 28, 2026.
- Martino Scabbia Guerrini steps down as Chief Commercial Officer and President, Emerging Brands; becomes senior advisor to CEO.
- Leadership changes are part of a planned transition; Guerrini remains with VF as an advisor.
- No executive departure or compensation adjustments were disclosed in the filing.

## SEC filing metadata
- accession: 0000103379-26-000013
- form_type: 8-K
- ticker: VFC
- cik: 0000103379
- company_name: V F CORP
- filed_at: 2026-01-28T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/103379/000010337926000013/0000103379-26-000013-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/103379/000010337926000013/vfc-20260126.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000103379-26-000013
- JSON: https://secwatch.observer/filing/0000103379-26-000013.json
- Plain text: https://secwatch.observer/filing/0000103379-26-000013.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.