WD-40 divests UK 1001 & 1001 Carpet Fresh brands to Supreme Imports for up to $7.5M

WD 40 CO

All-cash deal valued up to £5.6M ($7.5M) including inventory; assets include trademarks, IP, and inventory.
Divested businesses generated $9.0M net sales in FY2024, $6.5M through nine months of FY2025.
Proceeds will primarily pay down short-term high-interest debt; no facilities or employees transferred.
CEO says divestiture enables focus on higher-growth WD-40 maintenance products per 'few things, many places' mantra.

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