---
schema_version: "secwatch.filing_event.v1"
accession: "0000110471-22-000032"
form_type: "8-K"
ticker: "WWW"
cik: "0000110471"
company_name: "WOLVERINE WORLD WIDE INC /DE/"
filed_at: "2022-06-30T23:59:59+00:00"
generated_at: "2026-06-24T21:53:33.992775+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Wolverine sells Champion footwear trademarks to Hanesbrands for $90M cash

## Summary
- Keds subsidiary sold Champion marks for US, Canada, Puerto Rico to Hanesbrands for $90M.
- Wolverine retains perpetual license to use Champion on certain footwear like Keds Champion sneaker.
- Transaction resolves outstanding litigation between the parties over Champion mark use.
- CEO cites simplified business model and cash at meaningful multiple of future royalty streams.

## SEC filing metadata
- accession: 0000110471-22-000032
- form_type: 8-K
- ticker: WWW
- cik: 0000110471
- company_name: WOLVERINE WORLD WIDE INC /DE/
- filed_at: 2022-06-30T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/110471/000011047122000032/0000110471-22-000032-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/110471/000011047122000032/www-20220630.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000110471-22-000032
- JSON: https://secwatch.observer/filing/0000110471-22-000032.json
- Plain text: https://secwatch.observer/filing/0000110471-22-000032.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.