---
schema_version: "secwatch.filing_event.v1"
accession: "0000320187-23-000020"
form_type: "8-K"
ticker: "NKE"
cik: "0000320187"
company_name: "NIKE, Inc."
filed_at: "2023-05-24T23:59:59+00:00"
generated_at: "2026-06-14T16:16:04.760502+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Nike announces major leadership reshuffle: O'Neill, Williams, Friend in expanded roles

## Summary
- Heidi O'Neill becomes President, Consumer, Product & Brand, integrating global product engine and brand marketing.
- Craig Williams promoted to President, Geographies & Marketplace, overseeing four geographies, supply chain, and logistics.
- CFO Matthew Friend expands scope to include Procurement, Global Places & Services, and Demand/Supply Management.
- Andy Campion transitions to Managing Director, Strategic Business Ventures while stepping down as COO.
- Sarah Mensah named President of Jordan Brand; Scott Uzzell becomes VP/GM North America; Michael Spillane retires.

## SEC filing metadata
- accession: 0000320187-23-000020
- form_type: 8-K
- ticker: NKE
- cik: 0000320187
- company_name: NIKE, Inc.
- filed_at: 2023-05-24T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/320187/000032018723000020/0000320187-23-000020-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/320187/000032018723000020/nke-20230524.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000320187-23-000020
- JSON: https://secwatch.observer/filing/0000320187-23-000020.json
- Plain text: https://secwatch.observer/filing/0000320187-23-000020.txt

## Key facts
- Executive change
  Matthew Friend changed role as EVP & Chief Financial Officer at NIKE, Inc..
  - Action: expanded
  - Role: EVP & Chief Financial Officer
  source text: Matthew Friend, currently NIKE’s EVP & Chief Financial Officer, will assume expanded job responsibilities to include procurement, global places and services, and demand and supply management
  evidence_url: https://www.sec.gov/Archives/edgar/data/320187/000032018723000020/0000320187-23-000020-index.htm
- Executive change
  Andrew Campion changed role as Managing Director, Strategic Business Ventures at NIKE, Inc..
  - Action: transitioned
  - Role: Managing Director, Strategic Business Ventures
  source text: Andrew Campion will become NIKE’s Managing Director, Strategic Business Ventures and cease serving as Chief Operating Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/320187/000032018723000020/0000320187-23-000020-index.htm
- Executive change
  Heidi O’Neill changed role as President, Consumer, Product & Brand at NIKE, Inc..
  - Action: promoted
  - Role: President, Consumer, Product & Brand
  source text: Heidi O’Neill, currently NIKE’s President, Consumer and Marketplace, will become NIKE’s President, Consumer, Product & Brand
  evidence_url: https://www.sec.gov/Archives/edgar/data/320187/000032018723000020/0000320187-23-000020-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.