---
schema_version: "secwatch.filing_event.v1"
accession: "0000764180-22-000094"
form_type: "8-K"
ticker: "MO"
cik: "0000764180"
company_name: "ALTRIA GROUP, INC."
filed_at: "2022-09-30T23:59:59+00:00"
generated_at: "2026-06-23T06:33:02.343601+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Altria exercises option to exit JUUL non-compete; carrying value drops from $12.8B to $450M

## Summary
- Exercised option on Sept 29, 2022, permanently terminating non-competition obligations to JUUL.
- Carrying value of JUUL investment was $450M at June 30, 2022, down from initial $12.8B.
- Lost board designation rights (except one independent director if ownership >=10%), preemptive and consent rights.
- JUUL shares converted to single vote common stock, significantly reducing Altria's voting power.

## SEC filing metadata
- accession: 0000764180-22-000094
- form_type: 8-K
- ticker: MO
- cik: 0000764180
- company_name: ALTRIA GROUP, INC.
- filed_at: 2022-09-30T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/764180/000076418022000094/0000764180-22-000094-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/764180/000076418022000094/mo-20220929.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000764180-22-000094
- JSON: https://secwatch.observer/filing/0000764180-22-000094.json
- Plain text: https://secwatch.observer/filing/0000764180-22-000094.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.