---
schema_version: "secwatch.filing_event.v1"
accession: "0000764180-23-000041"
form_type: "8-K"
ticker: "MO"
cik: "0000764180"
company_name: "ALTRIA GROUP, INC."
filed_at: "2023-03-06T23:59:59+00:00"
generated_at: "2026-06-18T12:24:37.848365+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Altria exchanges JUUL stake for IP license, agrees to acquire NJOY for $2.75B

## Summary
- Exchanged $250M JUUL investment for non-exclusive global license to JUUL's heated tobacco IP; Q1 2023 impact.
- Agreed to acquire NJOY for $2.75B cash at closing, plus up to $500M contingent on FDA approvals for certain NJOY products.
- NJOY ACE is only pod-based e-vapor with FDA market authorizations; Altria gains full global ownership of NJOY's e-vapor portfolio.
- Reaffirmed 2023 adjusted EPS guidance $4.98-$5.13 and $1B share repurchase program.
- Expects transaction to be accretive to cash flow within 2 years and to adjusted EPS within 3 years.

## SEC filing metadata
- accession: 0000764180-23-000041
- form_type: 8-K
- ticker: MO
- cik: 0000764180
- company_name: ALTRIA GROUP, INC.
- filed_at: 2023-03-06T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/764180/000076418023000041/0000764180-23-000041-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/764180/000076418023000041/mo-20230303.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000764180-23-000041
- JSON: https://secwatch.observer/filing/0000764180-23-000041.json
- Plain text: https://secwatch.observer/filing/0000764180-23-000041.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.