---
schema_version: "secwatch.filing_event.v1"
accession: "0000764180-25-000047"
form_type: "8-K"
ticker: "MO"
cik: "0000764180"
company_name: "ALTRIA GROUP, INC."
filed_at: "2025-04-29T23:59:59+00:00"
generated_at: "2026-05-23T04:26:06.668473+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Altria Q1 adjusted EPS rises 6% to $1.23; records $873M e-vapor goodwill impairment

## Summary
- Reported diluted EPS $0.63 (down 47.9% YoY); adjusted diluted EPS $1.23 (up 6.0% YoY).
- Net revenues $5.26B (down 5.7% YoY); smokeable segment cigarette shipment volume down 13.7%.
- Non-cash impairment of $873M on e-vapor goodwill due to ITC ban on NJOY ACE effective March 31.
- Reaffirms FY2025 adjusted EPS guidance of $5.30–$5.45, growth 2%–5% vs $5.19 base.
- NJOY consumables shipment volume up 23.9%; retail share 6.6% (+2.4 pp YoY).

## SEC filing metadata
- accession: 0000764180-25-000047
- form_type: 8-K
- ticker: MO
- cik: 0000764180
- company_name: ALTRIA GROUP, INC.
- filed_at: 2025-04-29T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/764180/000076418025000047/0000764180-25-000047-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/764180/000076418025000047/mo-20250429.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000764180-25-000047
- JSON: https://secwatch.observer/filing/0000764180-25-000047.json
- Plain text: https://secwatch.observer/filing/0000764180-25-000047.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.