---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-23-000071"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2023-04-27T23:59:59+00:00"
generated_at: "2026-06-16T10:20:41.456966+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q1 revenue up 20% to $1.79B; diluted EPS $2.04 (+41%)

## Summary
- Consolidated revenue $1,789M (+20% YoY); diluted EPS $2.04 (+41%); operating income $370M (+28%).
- HDMC revenue +21% to $1,558M; operating margin 21.6% (+4.6 pts); wholesale shipments +14% to 62.2k units.
- Global retail sales -12% YoY to 39.4k units; North America -17%, Asia Pacific +3%.
- HDFS operating income -32% to $58M on higher interest expense and credit losses.
- Reaffirms FY2023 outlook: HDMC revenue growth 4-7%, OI margin 14.1-14.6%; HDFS OI decline 20-25%.

## SEC filing metadata
- accession: 0000793952-23-000071
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2023-04-27T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395223000071/0000793952-23-000071-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395223000071/hog-20230427.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-23-000071
- JSON: https://secwatch.observer/filing/0000793952-23-000071.json
- Plain text: https://secwatch.observer/filing/0000793952-23-000071.txt

## Key facts
- Earnings Releases
  HARLEY-DAVIDSON, INC. reported first quarter 2023 results: revenue $1,789, net income $304, EPS $2.04. Guidance reaffirmed.
  - Period: first quarter 2023
  - Revenue: $1,789
  - Net income: $304
  - EPS: $2.04
  - Guidance: reaffirmed
  - Result: reported results
  source text: its full-year 2023 outlook First Quarter 2023 Results Harley-Davidson, Inc. Consolidated Financial Results $ in millions (except EPS) 1st quarter 2023 2022 Change Revenue $1,789 $1,495 20% Operating Income $370 $289 28% Net Income $304 $223 37% Diluted EPS $2.04 $1.45 41% Consolidated revenue was up 20 percent in the first quarter driven by HDMC revenue
  evidence_url: https://www.sec.gov/Archives/edgar/data/793952/000079395223000071/0000793952-23-000071-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.