---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-23-000121"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2023-06-05T23:59:59+00:00"
generated_at: "2026-06-14T07:43:14.975937+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# LiveWire appoints Karim Donnez as CEO, succeeding Jochen Zeitz; Zeitz stays chairman

## Summary
- Karim Donnez becomes LiveWire CEO effective June 12, 2023; succeeds Jochen Zeitz.
- Donnez joins from BRP, where he was President of Marine Group; also held roles at Rio Tinto and Accenture.
- Zeitz remains non-executive Chairman of LiveWire and continues as Chairman, President, and CEO of Harley-Davidson.
- Transition follows an extensive global search; Zeitz had served as CEO since LiveWire's listing on NYSE.

## SEC filing metadata
- accession: 0000793952-23-000121
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2023-06-05T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395223000121/0000793952-23-000121-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395223000121/hog-20230605.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-23-000121
- JSON: https://secwatch.observer/filing/0000793952-23-000121.json
- Plain text: https://secwatch.observer/filing/0000793952-23-000121.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.