---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-24-000006"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2024-01-29T23:59:59+00:00"
generated_at: "2026-06-06T16:14:49.805843+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson names Luke Mansfield CCO as Edel O'Sullivan departs

## Summary
- Edel O'Sullivan steps down as Chief Commercial Officer of Harley-Davidson Motor Company, effective Feb 9, 2024.
- She had served as CCO since Feb 2021; leaving for an opportunity outside the company.
- Luke Mansfield appointed CCO effective Feb 12, 2024; previously VP Motorcycle Management since 2020.
- Mansfield joined Harley-Davidson in 2018, held VP Chief Strategy Officer role; prior experience at Samsung and PepsiCo.

## SEC filing metadata
- accession: 0000793952-24-000006
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2024-01-29T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395224000006/0000793952-24-000006-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395224000006/hog-20240129.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-24-000006
- JSON: https://secwatch.observer/filing/0000793952-24-000006.json
- Plain text: https://secwatch.observer/filing/0000793952-24-000006.txt

## Key facts
- Executive change
  Luke Mansfield was appointed as Chief Commercial Officer at HARLEY-DAVIDSON, INC..
  - Action: appointed
  - Role: Chief Commercial Officer
  source text: Luke Mansfield, Vice President of Motorcycle Management at Harley-Davidson Motor Company, has today been appointed as Chief Commercial Officer, effective February 12, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/793952/000079395224000006/0000793952-24-000006-index.htm
- Executive change
  Edel O'Sullivan departed as Chief Commercial Officer at HARLEY-DAVIDSON, INC..
  - Action: stepping down
  - Role: Chief Commercial Officer
  source text: Edel O’Sullivan Coyne (Edel O’Sullivan) will be stepping down as Chief Commercial Officer (CCO) of Harley-Davidson Motor Company, a subsidiary of Harley-Davidson, Inc., effective February 9, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/793952/000079395224000006/0000793952-24-000006-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.