---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-24-000100"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2024-04-25T23:59:59+00:00"
generated_at: "2026-06-03T08:52:24.195609+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q1 EPS $1.72, down 16% YoY; revenue -3% to $1.73B

## Summary
- Diluted EPS $1.72 vs $2.04 prior year; net income $235M, down 23% YoY.
- Consolidated revenue $1,730M (-3% YoY); HDMC revenue $1,476M (-5%).
- HDMC operating margin 16.2% (down 5.4 pts); HDFS operating income -8%.
- Global retail motorcycle sales flat; North America up 6% on new Touring models.
- FY24 guidance: LiveWire operating loss improved to $105-115M; other targets reaffirmed.

## SEC filing metadata
- accession: 0000793952-24-000100
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2024-04-25T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395224000100/0000793952-24-000100-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395224000100/hog-20240425.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-24-000100
- JSON: https://secwatch.observer/filing/0000793952-24-000100.json
- Plain text: https://secwatch.observer/filing/0000793952-24-000100.txt

## Key facts
- Earnings Releases
  HARLEY-DAVIDSON, INC. reported first quarter for the financial period ended March 31, 2024 results: revenue $1,730, net income $235, EPS $1.72. Guidance reaffirmed.
  - Period: first quarter for the financial period ended March 31, 2024
  - Revenue: $1,730
  - Net income: $235
  - EPS: $1.72
  - Guidance: reaffirmed
  - Result: reported results
  source text: First Quarter 2024 Results Harley-Davidson, Inc. Consolidated Financial Results $ in millions (except EPS) 1st quarter 2024 2023 Change Revenue $1,730 $1,789 -3 % Operating Income $263 $370 -29 % Net Income Attributable to HDI $235 $304 -23 % Diluted EPS $1.72 $2.04 -16 %
  evidence_url: https://www.sec.gov/Archives/edgar/data/793952/000079395224000100/0000793952-24-000100-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.