---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-24-000147"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2024-07-25T23:59:59+00:00"
generated_at: "2026-05-31T16:31:19.793875+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q2 EPS $1.63, revenue +12% to $1.62B; lowers FY2024 outlook

## Summary
- Q2 diluted EPS $1.63 vs $1.22 a year ago; net income $218M (+23% YoY) on revenue $1,619M.
- HDMC revenue up 13% to $1,349M; operating margin fell 1.5 pts to 14.7% on higher incentives and manufacturing costs.
- HDFS operating income up 21% to $71M; total financing receivables $8.0B (+7% YoY).
- Full-year 2024 guidance revised: HDMC revenue now expected down 5-9%; operating margin 10.6-11.6%.
- Board authorized $1B share repurchase through 2026; repurchased $200M in H1 2024.

## SEC filing metadata
- accession: 0000793952-24-000147
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2024-07-25T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395224000147/0000793952-24-000147-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395224000147/hog-20240725.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-24-000147
- JSON: https://secwatch.observer/filing/0000793952-24-000147.json
- Plain text: https://secwatch.observer/filing/0000793952-24-000147.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.