---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-24-000155"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2024-10-24T23:59:59+00:00"
generated_at: "2026-05-30T10:46:24.006758+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q3 EPS $0.91, revenue down 26%; cuts FY2024 outlook

## Summary
- Consolidated revenue $1.15B (-26% YoY); diluted EPS $0.91 vs $1.38 (-34%).
- HDMC revenue $876M (-32%) on 39% fewer shipments; gross margin 30.1% (down 1.6 pts).
- Global retail sales -13% (North America -10%, EMEA -23%, APAC -16%).
- HDFS operating income +29% to $77M on higher interest income and lower credit provisions.
- FY2024 guidance lowered: HDMC revenue -14% to -16%; HDMC op margin 7.5-8.5%; HDFS op income +5-10%.

## SEC filing metadata
- accession: 0000793952-24-000155
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2024-10-24T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395224000155/0000793952-24-000155-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395224000155/hog-20241024.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-24-000155
- JSON: https://secwatch.observer/filing/0000793952-24-000155.json
- Plain text: https://secwatch.observer/filing/0000793952-24-000155.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.