---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-25-000005"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2025-02-05T23:59:59+00:00"
generated_at: "2026-05-27T03:06:02.174435+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q4 EPS loss $0.93, full-year EPS $3.44 down 29%

## Summary
- Q4 consolidated revenue $688M (-35%), operating loss $193M, net loss $117M.
- Full-year revenue $5.19B (-11%), operating income $417M (-47%), net income $455M (-36%).
- HDMC full-year shipments 148,862 (-17%), operating margin 6.7% (down from 13.6%).
- 2025 outlook: HDMC revenue flat to down 5%, operating margin 7-8%; HDFS op income down 10-15%.
- Global retail sales fell 15% in Q4 and 7% for the year; share repurchases of $450M.

## SEC filing metadata
- accession: 0000793952-25-000005
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2025-02-05T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395225000005/0000793952-25-000005-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395225000005/hog-20250205.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-25-000005
- JSON: https://secwatch.observer/filing/0000793952-25-000005.json
- Plain text: https://secwatch.observer/filing/0000793952-25-000005.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.