---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-25-000108"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2025-05-01T23:59:59+00:00"
generated_at: "2026-05-23T01:30:01.975389+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q1 EPS $1.07, revenue down 23%; withdraws 2025 outlook on tariff uncertainty

## Summary
- Diluted EPS $1.07, down 38% YoY from $1.72; revenue $1,329M, down 23%.
- Global retail motorcycle sales down 21% YoY, with North America down 24% and APAC down 28%.
- HDMC operating margin 10.8% vs 16.2% a year ago; operating income down 51%.
- HDFS operating income up 19% to $64M; LiveWire operating loss improved 32% to $20M.
- Withdraws full-year 2025 financial outlook due to uncertain global tariff situation and macroeconomic conditions.

## SEC filing metadata
- accession: 0000793952-25-000108
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2025-05-01T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395225000108/0000793952-25-000108-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395225000108/hog-20250501.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-25-000108
- JSON: https://secwatch.observer/filing/0000793952-25-000108.json
- Plain text: https://secwatch.observer/filing/0000793952-25-000108.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.