---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-25-000162"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2025-07-30T23:59:59+00:00"
generated_at: "2026-05-17T23:21:05.657186+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.85
calibrated_materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q2 EPS $0.88, revenue down 19%; announces HDFS partnership with KKR/PIMCO unlocking $1.25B

## Summary
- Q2 diluted EPS $0.88 vs $1.63 prior year; net income $108M vs $218M, revenue $1.307B down 19%.
- HDMC operating income down 69% to $61M; motorcycle shipments down 28%, retail sales down 15% globally.
- HDFS sells 4.9% equity to KKR & PIMCO; will sell ~2/3 of future retail loan originations at premium for 5 years.
- Transaction unlocks $1.25B cash; plans $450M debt reduction, $500M buyback in H2 '25, up to $300M for growth.
- Withdrawn FY2025 HDMC outlook; HDFS op income guidance raised to $525-550M; LiveWire op loss improved but unit sales -65%.

## SEC filing metadata
- accession: 0000793952-25-000162
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2025-07-30T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.85
- calibrated_materiality_score: 0.85
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395225000162/0000793952-25-000162-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395225000162/hog-20250730.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-25-000162
- JSON: https://secwatch.observer/filing/0000793952-25-000162.json
- Plain text: https://secwatch.observer/filing/0000793952-25-000162.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.