secwatch.observer — SEC 8-K summary
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Issuer:     HARLEY-DAVIDSON, INC. (HOG)
CIK:        0000793952
Form:       8-K
Filed at:   2025-08-04T23:59:59+00:00
Accession:  0000793952-25-000166
Event type: leadership
Sentiment:  neutral
Materiality: 0.70
Item codes: 5.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Harley-Davidson appoints Topgolf CEO Arthur Starrs as President and CEO, effective Oct 1, 2025
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- Arthur Starrs, currently CEO of Topgolf, named President and CEO effective Oct 1, 2025; replaces retiring Jochen Zeitz.
- Starrs receives base salary of $1.2M, STIP target 150% of salary, annual LTIP grant valued at $6.5M.
- One-time cash award of $2M (repayable if voluntary departure within 12 months); one-time RSU grant of $4.5M.
- Pro-rated 2025 equity grant of $1.625M; all equity vests in three equal annual installments.
- Troy Alstead, current Presiding Director, succeeds Zeitz as Chairman of the Board on Oct 1, 2025.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/793952/000079395225000166/0000793952-25-000166-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/793952/000079395225000166/hog-20250730.htm
  HTML page:      https://secwatch.observer/filing/0000793952-25-000166

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer