---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-25-000193"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2025-12-10T23:59:59+00:00"
generated_at: "2026-05-16T13:43:03.082713+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson appoints Bryan Niketh as COO effective Jan 1, 2026

## Summary
- Bryan Niketh, 48, becomes COO of Harley-Davidson Motor Co. effective Jan 1, 2026.
- Previously COO at White River Marine Group (Aug 2022-Sep 2025); SVP Product & Ops at H-D (2020-2022).
- Receives $1M one-time cash award; repayable if voluntarily terminates within two years of start date.
- Covered under Executive Severance Plan and will enter a Transition Agreement similar to other executives.

## SEC filing metadata
- accession: 0000793952-25-000193
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2025-12-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395225000193/0000793952-25-000193-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395225000193/hog-20251210.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-25-000193
- JSON: https://secwatch.observer/filing/0000793952-25-000193.json
- Plain text: https://secwatch.observer/filing/0000793952-25-000193.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.