---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-26-000014"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2026-03-06T23:59:59+00:00"
generated_at: "2026-05-15T19:12:15.965478+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson to enter 10b5-1 plan for modest share repurchases

## Summary
- Company intends to enter Rule 10b5-1 trading plan by March 13, 2026.
- Repurchases will be modest amount over coming months, subject to market conditions.
- Further update on repurchase approach expected on Q1 2026 earnings call.
- In February call, management said they'd be measured in approach while finalizing strategic plan.

## SEC filing metadata
- accession: 0000793952-26-000014
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2026-03-06T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395226000014/0000793952-26-000014-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395226000014/hog-20260306.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-26-000014
- JSON: https://secwatch.observer/filing/0000793952-26-000014.json
- Plain text: https://secwatch.observer/filing/0000793952-26-000014.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.