---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-26-000055"
form_type: "8-K"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2026-07-23T10:50:04+00:00"
generated_at: "2026-07-23T10:55:16.850068+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q2 net income down 26% to $80M; raises full-year guidance on HDMC strength

## Summary
- Q2 diluted EPS $0.75, down 15% YoY; revenue $1.23B, down 6% on HDFS shift to capital-light model.
- HDMC revenue up 6% to $1.1B; operating income up 18% to $72M; adjusted EBITDA margin 10.4% vs 9.3%.
- HDFS operating income fell 69% to $22M on $117M revenue (-55%) after sale of loan assets in H2 2025.
- North American retail sales up 3% to 29,751 units; global retail up 1% to 42,500; dealer inventory down 17%.
- Raised FY 2026 guidance: HDMC retail/wholesale 133.5k-138.5k; HDMC op income $10M-$50M; HDFS op income $55M-$65M.

## SEC filing metadata
- accession: 0000793952-26-000055
- form_type: 8-K
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2026-07-23T10:50:04+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395226000055/0000793952-26-000055-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395226000055/hog-20260723.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-26-000055
- JSON: https://secwatch.observer/filing/0000793952-26-000055.json
- Plain text: https://secwatch.observer/filing/0000793952-26-000055.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.