secwatch.observer — SEC 8-K summary
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Issuer:     HARLEY-DAVIDSON, INC. (HOG)
CIK:        0000793952
Form:       8-K
Filed at:   2026-07-23T10:50:04+00:00
Accession:  0000793952-26-000055
Event type: earnings
Sentiment:  positive
Materiality: 0.75
Item codes: 2.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Harley-Davidson Q2 net income down 26% to $80M; raises full-year guidance on HDMC strength
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- Q2 diluted EPS $0.75, down 15% YoY; revenue $1.23B, down 6% on HDFS shift to capital-light model.
- HDMC revenue up 6% to $1.1B; operating income up 18% to $72M; adjusted EBITDA margin 10.4% vs 9.3%.
- HDFS operating income fell 69% to $22M on $117M revenue (-55%) after sale of loan assets in H2 2025.
- North American retail sales up 3% to 29,751 units; global retail up 1% to 42,500; dealer inventory down 17%.
- Raised FY 2026 guidance: HDMC retail/wholesale 133.5k-138.5k; HDMC op income $10M-$50M; HDFS op income $55M-$65M.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/793952/000079395226000055/0000793952-26-000055-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/793952/000079395226000055/hog-20260723.htm
  HTML page:      https://secwatch.observer/filing/0000793952-26-000055

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