---
schema_version: "secwatch.filing_event.v1"
accession: "0000793952-26-000058"
form_type: "8-K/A"
ticker: "HOG"
cik: "0000793952"
company_name: "HARLEY-DAVIDSON, INC."
filed_at: "2026-07-23T21:28:11+00:00"
generated_at: "2026-07-23T21:30:09.825081+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Harley-Davidson Q2 EPS $0.75, revenue $1.23B; raises FY guidance, corrects HDFS range

## Summary
- Q2 diluted EPS $0.75 (down 15% YoY); net income $80M (down 26%); revenue $1.23B (down 6%).
- HDMC shipments up 9% to 39,209 units; North America retail up 3% to 29,751 units.
- HDFS operating income fell 69% to $22M on lower receivables after loan asset sales in H2 2025.
- FY 2026 guidance raised: HDMC retail 133.5k-138.5k units; HDMC op income $10M-$50M; HDFS op income $55M-$70M (corrected from $45M-$60M).
- LiveWire operating loss improved 4% to $18M; revenue up 52% to $9M on higher electric bike sales.

## SEC filing metadata
- accession: 0000793952-26-000058
- form_type: 8-K/A
- ticker: HOG
- cik: 0000793952
- company_name: HARLEY-DAVIDSON, INC.
- filed_at: 2026-07-23T21:28:11+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/793952/000079395226000058/0000793952-26-000058-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/793952/000079395226000058/hog-20260723.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000793952-26-000058
- JSON: https://secwatch.observer/filing/0000793952-26-000058.json
- Plain text: https://secwatch.observer/filing/0000793952-26-000058.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.