Sleep Number signs 3-year brand deal with Travis Kelce; Kelce to become top shareholder under 5%

Sleep Number Corp

Travis Kelce will be featured in Sleep Number national ad campaigns, including TV and digital content.
Kelce will acquire common stock on open market and receive RSUs vesting over three years.
Kelce will become one of Sleep Number's top shareholders with under 5% ownership.
83% of NFL players have a Sleep Number bed, underscoring brand's NFL partnership since 2018.
Partnership is part of a broader marketing offense to attract younger consumers.

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