---
schema_version: "secwatch.filing_event.v1"
accession: "0000829323-23-000020"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2023-05-04T23:59:59+00:00"
generated_at: "2026-06-15T23:45:47.225108+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Inuvo Q1 revenue falls 37% YoY to $11.8M; net loss widens to $3.4M

## Summary
- Net revenue $11.8M vs $18.6M YoY; loss of Direct customer and softening ad demand cited.
- Net loss $3.4M ($0.03/share) vs $2.1M ($0.02/share); Adj. EBITDA loss $2.3M vs $703K.
- Gross margin improved to 73.1% from 53.5% due to higher-margin Indirect client mix.
- Cash $2.0M; working capital $732K; $593K drawn on $5M facility; 121.6M shares outstanding.
- Webinar May 5 to unveil new generative AI developments; CEO highlights $50M AI investment.

## SEC filing metadata
- accession: 0000829323-23-000020
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2023-05-04T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000082932323000020/0000829323-23-000020-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000082932323000020/inuv-20230504.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000829323-23-000020
- JSON: https://secwatch.observer/filing/0000829323-23-000020.json
- Plain text: https://secwatch.observer/filing/0000829323-23-000020.txt

## Key facts
- Earnings Releases
  Inuvo, Inc. reported the first quarter ended March 31, 2023 results: revenue $11.8 million, net income $3.4 million, EPS $0.03 per basic and diluted share.
  - Period: the first quarter ended March 31, 2023
  - Revenue: $11.8 million
  - Net income: $3.4 million
  - EPS: $0.03 per basic and diluted share
  - Result: reported results
  source text: Net revenue for the first quarter of 2023 totaled $11.8 million, compared to $18.6 million for the same period last year.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000082932323000020/0000829323-23-000020-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.