{"schema_version":"secwatch.filing_event.v1","accession":"0000829323-23-000026","form_type":"8-K","ticker":"INUV","cik":"0000829323","company_name":"Inuvo, Inc.","filed_at":"2023-05-22T23:59:59+00:00","discovered_at":"2026-05-14T18:03:42.380777+00:00","generated_at":"2026-06-14T18:56:46.411539+00:00","sec_items":["5.02","5.03","5.07","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.6,"calibrated_materiality_score":0.6,"confidence":"high","headline":"Inuvo appoints Barry Lowenthal as President, former Media Kitchen CEO","bullets":["Barry Lowenthal appointed President effective May 22, 2023; over 30 years in marketing.","Employment agreement: $300,000 base salary and 1,250,000 RSUs vesting 33.3% annually.","Severance of 12 months base salary if terminated without cause or for good reason.","Lowenthal previously CEO of Media Kitchen (Stagwell) from 2006-2022; co-founded Varick Media Management."],"urls":{"canonical":"https://secwatch.observer/filing/0000829323-23-000026","json":"https://secwatch.observer/filing/0000829323-23-000026.json","markdown":"https://secwatch.observer/filing/0000829323-23-000026.md","text":"https://secwatch.observer/filing/0000829323-23-000026.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/inuv-20230522.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-14T18:56:46.411539+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"9bf5164b5b","claim":"Barry Lowenthal was appointed as President at Inuvo, Inc..","evidence_excerpt":"Inuvo, Inc. (the “Company”) announced that its Board of Directors has appointed Barry Lowenthal as President, effective May 22, 2023.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"President"}],"fact_type":"executive_change"},{"claim_id":"36ce2d526166fa5e19ef9358035d242b3ac456bf","claim":"Inuvo, Inc.: Amended and restated bylaws to update the structure of officer positions and clarify duties and responsibilities (effective 2023-05-19).","evidence_excerpt":"On May 19, 2023, the Company’s board of directors amended and restated the bylaws of the Company to update the structure of its officer positions and clarify each’s duties and responsibilities.","evidence_source":"SEC 8-K Item 5.03/5.05/5.06","evidence_url":"https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm","confidence":0.9,"family_label":"Governance Changes","details":[{"label":"Change","value":"bylaw amendment"},{"label":"Effective","value":"2023-05-19"}],"fact_type":"governance_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}