---
schema_version: "secwatch.filing_event.v1"
accession: "0000829323-23-000026"
form_type: "8-K"
ticker: "INUV"
cik: "0000829323"
company_name: "Inuvo, Inc."
filed_at: "2023-05-22T23:59:59+00:00"
generated_at: "2026-06-14T18:56:46.411539+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Inuvo appoints Barry Lowenthal as President, former Media Kitchen CEO

## Summary
- Barry Lowenthal appointed President effective May 22, 2023; over 30 years in marketing.
- Employment agreement: $300,000 base salary and 1,250,000 RSUs vesting 33.3% annually.
- Severance of 12 months base salary if terminated without cause or for good reason.
- Lowenthal previously CEO of Media Kitchen (Stagwell) from 2006-2022; co-founded Varick Media Management.

## SEC filing metadata
- accession: 0000829323-23-000026
- form_type: 8-K
- ticker: INUV
- cik: 0000829323
- company_name: Inuvo, Inc.
- filed_at: 2023-05-22T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 5.03, 5.07, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/inuv-20230522.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000829323-23-000026
- JSON: https://secwatch.observer/filing/0000829323-23-000026.json
- Plain text: https://secwatch.observer/filing/0000829323-23-000026.txt

## Key facts
- Executive change
  Barry Lowenthal was appointed as President at Inuvo, Inc..
  - Action: appointed
  - Role: President
  source text: Inuvo, Inc. (the “Company”) announced that its Board of Directors has appointed Barry Lowenthal as President, effective May 22, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm
- Governance Changes
  Inuvo, Inc.: Amended and restated bylaws to update the structure of officer positions and clarify duties and responsibilities (effective 2023-05-19).
  - Change: bylaw amendment
  - Effective: 2023-05-19
  source text: On May 19, 2023, the Company’s board of directors amended and restated the bylaws of the Company to update the structure of its officer positions and clarify each’s duties and responsibilities.
  evidence_url: https://www.sec.gov/Archives/edgar/data/829323/000082932323000026/0000829323-23-000026-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.