---
schema_version: "secwatch.filing_event.v1"
accession: "0000877212-23-000145"
form_type: "8-K"
ticker: "ZBRA"
cik: "0000877212"
company_name: "ZEBRA TECHNOLOGIES CORP"
filed_at: "2023-11-06T23:59:59+00:00"
generated_at: "2026-06-08T21:42:16.112544+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Zebra appoints Richard Hudson as CRO; Heel steps down effective Nov 3

## Summary
- Chief Revenue Officer Joachim Heel steps down effective Nov 3, 2023; leaves company Dec 1, 2023.
- Richard Hudson, formerly SVP & GM EMEA, named new Chief Revenue Officer effective Nov 3, 2023.
- Hudson joined Zebra in 2014 via Motorola Solutions acquisition; has 20+ years tech sales experience.
- Heel’s departure is not due to any disagreement with company operations, policies, or practices.
- Hudson previously led EMEA region; will oversee global partner and customer relationships.

## SEC filing metadata
- accession: 0000877212-23-000145
- form_type: 8-K
- ticker: ZBRA
- cik: 0000877212
- company_name: ZEBRA TECHNOLOGIES CORP
- filed_at: 2023-11-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/877212/000087721223000145/0000877212-23-000145-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/877212/000087721223000145/zbra-20231103.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000877212-23-000145
- JSON: https://secwatch.observer/filing/0000877212-23-000145.json
- Plain text: https://secwatch.observer/filing/0000877212-23-000145.txt

## Key facts
- Executive change
  Joachim Heel departed as Chief Revenue Officer at ZEBRA TECHNOLOGIES CORP.
  - Action: stepped down
  - Role: Chief Revenue Officer
  source text: On November 3, 2023, Zebra Technologies Corporation (the “Company”) and Joachim Heel agreed that, effective November 3, 2023, Mr. Heel will step down as Chief Revenue Officer and that he will leave the Company on December 1, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/877212/000087721223000145/0000877212-23-000145-index.htm
- Executive change
  Richard Hudson was appointed as Chief Revenue Officer at ZEBRA TECHNOLOGIES CORP.
  - Action: appointed
  - Role: Chief Revenue Officer
  source text: Richard Hudson, formerly Senior Vice President and General Manager, EMEA of the Company, commenced serving as Chief Revenue Officer, effective November 3, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/877212/000087721223000145/0000877212-23-000145-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.