---
schema_version: "secwatch.filing_event.v1"
accession: "0000908315-26-000012"
form_type: "8-K"
ticker: "WINA"
cik: "0000908315"
company_name: "WINMARK CORP"
filed_at: "2026-03-16T23:59:59+00:00"
generated_at: "2026-05-15T12:16:13.039248+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# Winmark to impose $295/mo software fee and launch Plato's Closet ad fund

## Summary
- Software fee of $295/mo per store starts Sept 1, 2026; aggregate ~$400k/mo for POS modernization.
- Plato's Closet franchisees to contribute 2% of sales to new Ad Fund from July 1, 2026; total marketing spend rises to 6%.
- If Ad Fund existed in FY2025, contributions would have been ~$13.5M.
- Company adds risk factor that fees may harm franchisee relations and system performance.
- Net impact: increase in revenues with corresponding increase in expenses.

## SEC filing metadata
- accession: 0000908315-26-000012
- form_type: 8-K
- ticker: WINA
- cik: 0000908315
- company_name: WINMARK CORP
- filed_at: 2026-03-16T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/908315/000090831526000012/0000908315-26-000012-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/908315/000090831526000012/wina-20260316x8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000908315-26-000012
- JSON: https://secwatch.observer/filing/0000908315-26-000012.json
- Plain text: https://secwatch.observer/filing/0000908315-26-000012.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.