---
schema_version: "secwatch.filing_event.v1"
accession: "0000916789-22-000021"
form_type: "8-K"
ticker: "HELE"
cik: "0000916789"
company_name: "HELEN OF TROY LTD"
filed_at: "2022-04-26T23:59:59+00:00"
generated_at: "2026-06-26T04:54:22.891670+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Helen of Troy acquires Curlsmith (Recipe Products) for $150M cash

## Summary
- Purchase consideration of $150M net of cash acquired; pre-synergy EV/EBITDA <10x vs. Helen of Troy's ~15x.
- Curlsmith expected CY2022 net sales of $40-42M; more than doubled revenue between 2020-2021.
- Acquisition immediately accretive to sales growth, gross margin, adjusted EBITDA margin, adjusted EPS, and cash flow.
- Adds premium, fast-growing textured-hair brand to Beauty segment; complements Drybar, Revlon, HOT Tools.
- 60% of U.S. consumers have curly/textured hair; prestige textured haircare growing 10x faster than non-textured.

## SEC filing metadata
- accession: 0000916789-22-000021
- form_type: 8-K
- ticker: HELE
- cik: 0000916789
- company_name: HELEN OF TROY LTD
- filed_at: 2022-04-26T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.03, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/916789/000091678922000021/0000916789-22-000021-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/916789/000091678922000021/hele-20220420.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000916789-22-000021
- JSON: https://secwatch.observer/filing/0000916789-22-000021.json
- Plain text: https://secwatch.observer/filing/0000916789-22-000021.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.