---
schema_version: "secwatch.filing_event.v1"
accession: "0000929638-24-003051"
form_type: "8-K"
ticker: "FRPT"
cik: "0001611647"
company_name: "Freshpet, Inc."
filed_at: "2024-09-03T23:59:59+00:00"
generated_at: "2026-05-31T06:37:43.761134+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Freshpet appoints Nicki Baty as COO; former Hill's Pet Nutrition US President

## Summary
- Effective Sept 1, 2024; Baty reports to CEO Billy Cyr; Scott Morris remains President and Co-Founder.
- Baty spent nearly 20 years at Colgate-Palmolive, most recently President & GM of Hill's Pet Nutrition U.S.
- Compensation: $525k base salary, 17,150 RSUs vesting over 3 years, $500k cash bonus, $50k relocation.
- Until May 10, 2025, Baty's commercial responsibilities limited to Mass, Grocery, and Club channels.
- Freshpet aims to build multi-billion-dollar organization; Baty's role strengthens operational capabilities.

## SEC filing metadata
- accession: 0000929638-24-003051
- form_type: 8-K
- ticker: FRPT
- cik: 0001611647
- company_name: Freshpet, Inc.
- filed_at: 2024-09-03T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1611647/000092963824003051/0000929638-24-003051-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1611647/000092963824003051/a8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000929638-24-003051
- JSON: https://secwatch.observer/filing/0000929638-24-003051.json
- Plain text: https://secwatch.observer/filing/0000929638-24-003051.txt

## Key facts
- Executive change
  Nicki Baty was appointed as Chief Operating Officer at Freshpet, Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: Effective September 1, 2024, Freshpet, Inc. (the “Company”) appointed Nicki Baty, 45, as the Company’s Chief Operating Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1611647/000092963824003051/0000929638-24-003051-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.