---
schema_version: "secwatch.filing_event.v1"
accession: "0000929638-24-003691"
form_type: "8-K"
ticker: "MDIA"
cik: "0001784254"
company_name: "Mediaco Holding Inc."
filed_at: "2024-10-30T23:59:59+00:00"
generated_at: "2026-05-30T08:26:14.915743+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# MediaCo appoints interim CEO, new COO; COO resigns; enters employee leasing deal

## Summary
- Alberto Rodriguez appointed interim CEO and President effective Oct 29, 2024, in addition to his role as CRO and MediaCo Audio President.
- Jacqueline Hernández ceased as interim CEO on Oct 28 after serving six-month term; remains on Board.
- Rene Santaella appointed COO effective Oct 29 with $450K base salary, 50% target bonus, and $1M equity grant pending stockholder approval of new plan.
- Brian Kei resigned as COO effective Oct 25, 2024.
- Entered at-cost Employee Leasing Agreement with Standard Media Group for legal, digital, broadcast IT, and news ops staff.

## SEC filing metadata
- accession: 0000929638-24-003691
- form_type: 8-K
- ticker: MDIA
- cik: 0001784254
- company_name: Mediaco Holding Inc.
- filed_at: 2024-10-30T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 1.01, 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/0000929638-24-003691-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/a8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000929638-24-003691
- JSON: https://secwatch.observer/filing/0000929638-24-003691.json
- Plain text: https://secwatch.observer/filing/0000929638-24-003691.txt

## Key facts
- Executive change
  Brian Kei resigned as Chief Operating Officer at Mediaco Holding Inc..
  - Action: resigned
  - Role: Chief Operating Officer
  source text: On October 24, 2024, Brian Kei, the Chief Operating Officer of the Company, resigned as an officer of the Company, effective October 25, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/0000929638-24-003691-index.htm
- Executive change
  Rene Santaella was appointed as Chief Operating Officer at Mediaco Holding Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: Also on October 29, 2024, Rene Santaella was appointed by the Board to serve as Chief Operating Officer of the Company, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/0000929638-24-003691-index.htm
- Executive change
  Alberto Rodriguez was appointed as Chief Executive Officer and President at Mediaco Holding Inc..
  - Action: appointed
  - Role: Chief Executive Officer and President
  source text: On October 29, 2024, Alberto Rodriguez, the Chief Revenue Officer of the Company and the President of MediaCo Audio, was appointed by the Company’s Board of Directors (the “Board”) to also serve, in an interim capacity, as Chief Executive Officer and President of the Company, effective immediately
  evidence_url: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/0000929638-24-003691-index.htm
- Executive change
  Jacqueline Hernández departed as interim Chief Executive Officer and President at Mediaco Holding Inc..
  - Action: ceased to serve
  - Role: interim Chief Executive Officer and President
  source text: On October 28, 2024, Jacqueline Hernández, who had been serving as the Company’s interim Chief Executive Officer and President, ceased to serve in such capacities, having served the full six-month term of her engagement
  evidence_url: https://www.sec.gov/Archives/edgar/data/1784254/000092963824003691/0000929638-24-003691-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.