---
schema_version: "secwatch.filing_event.v1"
accession: "0000950142-26-002717"
form_type: "8-K"
ticker: "MOV"
cik: "0000072573"
company_name: "MOVADO GROUP INC"
filed_at: "2026-10-08T20:52:07+00:00"
generated_at: "2026-10-12T15:24:44.206272+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.62
calibrated_materiality_score: 0.62
confidence: "high"
source: SEC EDGAR
---

# Movado to sell 95% of EBEL brand to Montres Journe-led group including Chanel for about $66.5 million

## Summary
- Movado Group (MOV) agreed to sell a 95% interest in its EBEL brand for approximately $66.5 million, retaining a 5% stake.
- Buyer group is led by Geneva luxury watchmaker Montres Journe SA, with participation from Chanel and industry veteran Pierre Jacques.
- Pierre Jacques will serve as CEO of EBEL; closing expected in the fourth quarter of fiscal 2026, subject to a pre-closing reorganization.
- Trademarks, IP, inventory and the Le Corbusier-designed Villa Turque transfer to a new Swiss subsidiary; Movado will provide transition services.
- CEO Efraim Grinberg said the sale lets Movado sharpen focus on its core accessible luxury watch and jewelry portfolio.

## SEC filing metadata
- accession: 0000950142-26-002717
- form_type: 8-K
- ticker: MOV
- cik: 0000072573
- company_name: MOVADO GROUP INC
- filed_at: 2026-10-08T20:52:07+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.62
- calibrated_materiality_score: 0.62
- confidence: high
- sec_items: 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/72573/000095014226002717/0000950142-26-002717-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/72573/000095014226002717/eh260839729_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950142-26-002717
- JSON: https://secwatch.observer/filing/0000950142-26-002717.json
- Plain text: https://secwatch.observer/filing/0000950142-26-002717.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.