---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-22-012431"
form_type: "8-K"
ticker: "AMPL"
cik: "0001866692"
company_name: "Amplitude, Inc."
filed_at: "2022-07-01T23:59:59+00:00"
generated_at: "2026-06-24T21:47:41.073578+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Amplitude appoints Thomas Hansen as first President; effective June 30, 2022

## Summary
- Thomas Hansen, former UiPath CRO, named President; oversees global go-to-market including revenue, customer success, partnerships, and marketing.
- Hansen receives $500k base salary, $500k target bonus, option for 675k shares, and 1M RSUs, vesting over 5 years.
- Matthew Heinz remains CRO but will no longer serve as an executive officer of Amplitude.
- Hansen previously led UiPath to nearly $1B ARR and took Carbon Black through IPO and VMware acquisition.
- Amplitude recently launched new products like Amplitude CDP and was named #1 in Product Analytics by G2 for 8th consecutive quarter.

## SEC filing metadata
- accession: 0000950170-22-012431
- form_type: 8-K
- ticker: AMPL
- cik: 0001866692
- company_name: Amplitude, Inc.
- filed_at: 2022-07-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1866692/000095017022012431/0000950170-22-012431-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1866692/000095017022012431/ampl-20220630.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-22-012431
- JSON: https://secwatch.observer/filing/0000950170-22-012431.json
- Plain text: https://secwatch.observer/filing/0000950170-22-012431.txt

## Key facts
- Executive change
  Thomas Hansen was appointed as President at Amplitude, Inc..
  - Action: appointed
  - Role: President
  source text: On July 1, 2022, Amplitude, Inc. (the “Company”) announced the appointment of Thomas Hansen to serve as the Company’s President, effective June 30, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1866692/000095017022012431/0000950170-22-012431-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.