BigCommerce merchants see 31% GMV growth on Black Friday, outpacing retail industry

Commerce.com, Inc.

Black Friday GMV +31% YoY; orders +25%, AOV +4.5% vs 2021.
Thanksgiving GMV +23% YoY; orders +22%, AOV nearly +1%.
Overall US Black Friday sales grew only 1.4% (Adobe Analytics); BigCommerce merchants grew 31%.
CEO Brent Bellm attributes outperformance to multi-storefront and omnichannel capabilities.

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