---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-23-023918"
form_type: "8-K"
ticker: "CMRC"
cik: "0001626450"
company_name: "Commerce.com, Inc."
filed_at: "2023-05-24T23:59:59+00:00"
generated_at: "2026-06-14T16:01:20.342625+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# BigCommerce: CFO Alvarez retiring, Lentz named successor; also new CAO and GC

## Summary
- CFO Robert Alvarez retiring effective June 30; Daniel Lentz succeeds as CFO on July 1.
- Hubert Ban appointed Chief Accounting Officer effective June 8, replacing Thomas Aylor.
- Chuck Cassidy promoted to General Counsel effective June 2, replacing retiring Jeff Mengoli.
- Lentz receives $375k base salary, 55% target bonus, and equity grants (options + RSUs).
- Company reaffirms trajectory toward positive adjusted EBITDA in Q4 2023.

## SEC filing metadata
- accession: 0000950170-23-023918
- form_type: 8-K
- ticker: CMRC
- cik: 0001626450
- company_name: Commerce.com, Inc.
- filed_at: 2023-05-24T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1626450/000095017023023918/0000950170-23-023918-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1626450/000095017023023918/bigc-20230518.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-23-023918
- JSON: https://secwatch.observer/filing/0000950170-23-023918.json
- Plain text: https://secwatch.observer/filing/0000950170-23-023918.txt

## Key facts
- Executive change
  Daniel Lentz was appointed as Chief Financial Officer at Commerce.com, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On May 18, 2023, Daniel Lentz, age 45, was appointed to succeed Mr. Alvarez as the Company’s Chief Financial Officer and principal financial officer effective as of Mr. Alvarez’s departure.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000095017023023918/0000950170-23-023918-index.htm
- Executive change
  Hubert Ban was appointed as Chief Accounting Officer at Commerce.com, Inc..
  - Action: appointed
  - Role: Chief Accounting Officer
  source text: On May 8, 2023, the Company, appointed Hubert Ban, age 58, as its Chief Accounting Officer and principal accounting officer, effective June 8, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000095017023023918/0000950170-23-023918-index.htm
- Executive change
  Robert Alvarez departed as Chief Financial Officer at Commerce.com, Inc..
  - Action: stepping down
  - Role: Chief Financial Officer
  source text: On May 18, 2023, Robert Alvarez, the Chief Financial Officer of BigCommerce Holdings, Inc. (the “Company”), principal financial officer and interim principal accounting officer, informed the Company that he will be stepping down from his position as Chief Financial Officer and principal financial officer effective as of June 30, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1626450/000095017023023918/0000950170-23-023918-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.