---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-23-032026"
form_type: "8-K"
ticker: null
cik: "0001396033"
company_name: "LL Flooring Holdings, Inc."
filed_at: "2023-07-06T23:59:59+00:00"
generated_at: "2026-06-13T11:39:13.138696+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# LL Flooring appoints Robert L. Madore as CFO, two other senior leaders

## Summary
- Madore appointed EVP and CFO effective July 10, 2023; replaces interim CFO Terry Blanchard.
- Madore receives $650K base salary, $150K sign-on bonus, and equity awards (time-based RSU $425K, performance PSU $175K).
- Andrew Wadhams named SVP Retail & Commercial Sales; Laura Massaro named SVP Chief Marketing Officer.
- Madore's prior roles: interim CFO at F45 Training, CFO at Cronos Group, AEO, and Ralph Lauren.

## SEC filing metadata
- accession: 0000950170-23-032026
- form_type: 8-K
- cik: 0001396033
- company_name: LL Flooring Holdings, Inc.
- filed_at: 2023-07-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1396033/000095017023032026/0000950170-23-032026-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1396033/000095017023032026/ll-20230706.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-23-032026
- JSON: https://secwatch.observer/filing/0000950170-23-032026.json
- Plain text: https://secwatch.observer/filing/0000950170-23-032026.txt

## Key facts
- Executive change
  Robert L. Madore, Jr. was appointed as Executive Vice President and Chief Financial Officer at LL Flooring Holdings, Inc..
  - Action: appointed
  - Role: Executive Vice President and Chief Financial Officer
  source text: On July 6, 2023, LL Flooring Holdings, Inc. (the “Company”) announced that the Board of Directors appointed Robert L. Madore, Jr., age 58, as the Company’s Executive Vice President and Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1396033/000095017023032026/0000950170-23-032026-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.