---
schema_version: "secwatch.filing_event.v1"
accession: "0000950170-23-034065"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2023-07-24T23:59:59+00:00"
generated_at: "2026-06-13T04:43:43.315476+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Boston Beer appoints Diego Reynoso as CFO and Treasurer, effective Sept 5, 2023

## Summary
- Diego Reynoso named CFO/Treasurer, starting Sept 5, 2023; reports to CEO David Burwick.
- Compensation: $600,000 base salary, 60% bonus target; option and RSU awards each ~$1.5M vesting over 4 years.
- Reynoso has 25+ years experience; most recently Tyson Foods Prepared Foods CFO; previously Constellation Brands beer division CFO.
- Matt Murphy, interim CFO since April 2023, returns to VP Finance & CAO role reporting to Reynoso.
- Up to $600,000 relocation assistance provided for selling/purchasing home and commuting costs.

## SEC filing metadata
- accession: 0000950170-23-034065
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2023-07-24T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000095017023034065/0000950170-23-034065-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000095017023034065/sam-20230721.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0000950170-23-034065
- JSON: https://secwatch.observer/filing/0000950170-23-034065.json
- Plain text: https://secwatch.observer/filing/0000950170-23-034065.txt

## Key facts
- Executive change
  Diego Reynoso was appointed as Chief Financial Officer and Treasurer at BOSTON BEER CO INC.
  - Action: appointed
  - Role: Chief Financial Officer and Treasurer
  source text: On July 24, 2023, the Company announced that it has hired Diego Reynoso, age 47, as its Chief Financial Officer and Treasurer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017023034065/0000950170-23-034065-index.htm
- Executive change
  Matthew D. Murphy changed role as Vice President of Finance, Chief Accounting Officer at BOSTON BEER CO INC.
  - Action: will resume
  - Role: Vice President of Finance, Chief Accounting Officer
  source text: In connection with Diego’s appointment, Mr. Murphy will resume his previous role as Vice President of Finance, Chief Accounting Officer and will report to Mr. Reynoso upon his start date;
  evidence_url: https://www.sec.gov/Archives/edgar/data/949870/000095017023034065/0000950170-23-034065-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.