{"schema_version":"secwatch.filing_event.v1","accession":"0000950170-23-042630","form_type":"8-K","ticker":"SAM","cik":"0000949870","company_name":"BOSTON BEER CO INC","filed_at":"2023-08-15T23:59:59+00:00","discovered_at":"2026-05-14T18:03:37.115724+00:00","generated_at":"2026-06-11T09:52:43.703193+00:00","sec_items":["5.02","8.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Boston Beer CSO Geist to retire in 2024; Crowley named successor; $30M buyback plan","bullets":["John C. Geist to retire as CSO; will remain through Dec 31, 2023 then serve as senior adviser until full retirement in 2024.","Michael J. Crowley, currently Atlantic Division Senior Sales Director, appointed CSO effective Jan 1, 2024.","Company entered 10b5-1 plan to repurchase up to $30M of Class A Common Stock from Oct 2 to Dec 29, 2023.","Chief People Officer Carolyn O'Boyle entered 10b5-1 plan to sell up to 611 shares for liquidity and diversification."],"urls":{"canonical":"https://secwatch.observer/filing/0000950170-23-042630","json":"https://secwatch.observer/filing/0000950170-23-042630.json","markdown":"https://secwatch.observer/filing/0000950170-23-042630.md","text":"https://secwatch.observer/filing/0000950170-23-042630.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/0000950170-23-042630-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/sam-20230810.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-11T09:52:43.703193+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"074dbfce88","claim":"John C. Geist departed as Chief Sales Officer at BOSTON BEER CO INC.","evidence_excerpt":"On August 10, 2023, John C. Geist informed the Company that he intends to retire from his role as Chief Sales Officer in 2024.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/0000950170-23-042630-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"retire"},{"label":"Role","value":"Chief Sales Officer"}],"fact_type":"executive_change"},{"claim_id":"901bcb4c25","claim":"Michael J. Crowley was appointed as Chief Sales Officer at BOSTON BEER CO INC.","evidence_excerpt":"On August 15, 2023, the Company announced that it intends to appoint Senior Sales Director Michael J. Crowley, 54, as Chief Sales Officer effective January 1, 2024.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/0000950170-23-042630-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Chief Sales Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}