secwatch.observer — SEC 8-K summary
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Issuer:     BOSTON BEER CO INC (SAM)
CIK:        0000949870
Form:       8-K
Filed at:   2023-08-15T23:59:59+00:00
Accession:  0000950170-23-042630
Event type: leadership
Sentiment:  neutral
Materiality: 0.55
Item codes: 5.02, 8.01
LLM model:  deepseek-v4-flash:cloud@v2

Boston Beer CSO Geist to retire in 2024; Crowley named successor; $30M buyback plan
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- John C. Geist to retire as CSO; will remain through Dec 31, 2023 then serve as senior adviser until full retirement in 2024.
- Michael J. Crowley, currently Atlantic Division Senior Sales Director, appointed CSO effective Jan 1, 2024.
- Company entered 10b5-1 plan to repurchase up to $30M of Class A Common Stock from Oct 2 to Dec 29, 2023.
- Chief People Officer Carolyn O'Boyle entered 10b5-1 plan to sell up to 611 shares for liquidity and diversification.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/0000950170-23-042630-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/949870/000095017023042630/sam-20230810.htm
  HTML page:      https://secwatch.observer/filing/0000950170-23-042630

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer