BigCommerce merchants see 14% GMV rise on Thanksgiving, 6% on Black Friday

Commerce.com, Inc.

BigCommerce GMV up 14% on Thanksgiving (vs +1% industry) and 6% on Black Friday (vs +8% industry) YoY same-store.
Thanksgiving total orders +5%, AOV +8% YoY; Black Friday orders +5%, AOV +1%.
Q3 enterprise sitewide conversion rate 2.69%, 34% above internet average; checkout conversion 61.4%.
CEO attributes performance to platform's enterprise capabilities and high conversion rates.

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