American Outdoor Brands promotes James Tayon to Chief Product Officer

American Outdoor Brands, Inc.

James Tayon promoted to newly created Chief Product Officer role, effective December 21, 2023.
Tayon previously served as VP of Marketing & Product Development; will lead product innovation, design, development, and marketing.
He joined the company in 2017 via acquisition of Battenfeld Technologies; earlier role as Product Development Engineer.
CEO Brian Murphy cites Tayon as key driver of innovation culture, repeatable process, and IP portfolio.
Tayon holds a B.S. in Mechanical Engineering and an MBA from the University of Missouri.

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